Glow
High-end Beauty shop
Brief:
To make a mini booklet, containing their products and news.
Process:
When the brief came, I felt there was a challenge to make Glow, one of Jakarta's biggest and luxurious retail business to have more glamorous and attractive looking and also empower the branding through their first mini newsletter.
This first edition's theme in my mind was classic and elegant beauty. The main obstacle was: the client didn't has idea what to do, what to put, what their bigger objective, so i had to manage all the images (research, DI, and also product photoshoot – gave direction and worked with photographer), maintain workflow and make a presentation that the design fits the target market, who mostly are A+. This project for Glow was a really challenging one.
